Increasing web traffic is a constant concern when you’re dealing with marketing tactics and increasing your business value. With so many people searching the web at all times, it can be difficult to strategize how to make sure you’re doing everything you can to increase your traffic, because there are so many other avenues potential site visitors could take.
Don’t worry, there are a few simple ways in which you can increase web traffic without changing your entire marketing strategy, you’ll just have to get both pragmatic and creative. The best part about these tactics are that many of them are also free, you don’t have to change much about your existing traffic model, and you can gain more customers relatively quickly.
Increasing your web traffic means increasing your value as a business, just ask Riserr. If you want to increase your value, strategize effectively, gain customers and innovate your marketing technique, then follow these technical strategies of increasing your web traffic.
Though this might seem like an obvious tactic, it’s worth highlighting. There are so many different ways in which to advertise effectively, and effective advertising can draw in more and more customers as time goes on and you tweak your strategy towards your ideal customer. Some of the best ways to do this are through paid search, social media advertising, and display advertising. When it comes to advertising, keep in mind your overall business objectives to align your advertising strategies to them.
2. Social Media Marketing
There are billions of people around the world visiting social media every day. Why not take advantage of that traffic? With social channels changing as technology develops and visitors engage differently, business owners need to come up with new, engaging strategies to retain customers and to seek new ones. Social media promotion is sure to gain customers and help you to reach an audience you otherwise might not have. Depending on your business model and what you’re trying to promote, try marketing via Twitter, Instagram, Pinterest, and Google+.
3. Pay Attention to Your Copy
Having great copy means that customers will be excited about your product and be more stimulated by what your business is trying to say about it. Great copywriters are actually somewhat hard to come by. You’ll need someone who works quickly, can mirror the brand’s voice, and is simply a great writer. The better your copy, the more your web traffic increases. If potential customers can engage with it, then they are more likely to be drawn in. Focus most of all on headlines and SEO. If your potential customer isn’t pulled in by the headline, then they won’t read the copy, and worst of all, they won’t further engage.
4. Guest Blogging
Guest blogging is also a great tactic in increasing web traffic. Not only do guest bloggers usually come with their own built in fan or customer base, but they also give your copy a break from becoming monotonous. Building your brand with customers who might not have otherwise found you builds the web in which even more customers can potentially come through.
5. Internal Links
Internal links can help you with your SEO, but also help to ensure that your site runs smoothly for the visitor. If the potential customer can move effortlessly through the website, then they are more likely to continue visiting and recommending. You need to ensure to the customer that what you’re selling is useful to them.
6. Email Marketing
Email marketing is a cornerstone in increasing web traffic. Content marketing isn’t the only way to bring in new customers. Email marketing is a bit of a traditional tactic, but is effective nonetheless. A simple email blast can increase web traffic significantly. Just make sure that you are email marketing responsibly and not aggressively. Customers can become easily annoyed with relentless emails and are quick to unsubscribe. Make sure that you’re giving them the most significant updates about deals and changes in the business, not every single update. You’ll want to retain customers just as much as gain new ones.
7. Your Site Should be Responsive
Your site is the eyes of your business. It’s the way potential customers will be able to explore what you’re offering, and it’s a representation of the business itself. If you want to make sure that you aren’t losing traffic for reasons due to your site’s functionality, then you need to make sure that your site is responsive across a wave of devices. If visitors need to manipulate their screen in order to browse your website, they’ll likely just find another business’ site that’s easier to manage. You won’t want to lose traffic due to this. Make sure that your site is functional and responsive.
8. Your Site Should be Fast
If your site isn’t loading, then people are leaving. In the age of the internet, the longer we have to wait for something to load, the more impatient we become. Don’t do this to your customers or yourself. Make sure that your site loads quickly, or else you’re losing traffic for an easily fixable reason. You’ll want to be sure that your web pages are technically optimized also. Take into account the file sizes of images, page structure, and the functionality of third-party plug-ins.
9. Build Your Community
If your building a community, then you’re retaining customers and at the same time ushering in new ones. If customers trust you, not only are they likely to be loyal to you for their consumer needs, but will also rampantly recommend you as a business if they think that you’re particularly inviting and effective. Make sure that your customers have a way to weigh in on your business model. They want to provide feedback and reviews, and in turn you can respond to them and change what needs to be changed. Showing the evolution of your business is important to the consumer.
10. Research the Competition
Competition is everywhere. Make sure you know who they are and what they’re potentially doing better than you.
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