6 Tips for Using Customer Testimonial Videos in Your Business

Customer testimonial videos are an excellent way to help tell your company’s story. They can teach, inspire, and share proof in a compelling form that helps strengthen a relationship between your company and your customers, enable you to reach those who have heard of you but never met you, and much more. However, they aren’t something that most companies regularly use, which is surprising given how useful they can be. If you haven’t been using them, here are six tips if you want to start using customer testimonial videos in your business today.

Collect Customers Testimonials

This sounds obvious, but many companies use this as a “process” and never get around to creating testimonial videos for their website. They also use them to help boost their business because collecting quotes from their customers takes time. Don’t let that be you. Start collecting testimonials from your customers now so that when it’s time to create those video testimonials, you have plenty of material ready to work with. With that said, it’s important not to ask for testimonials from your customers. You need to give them something in return to show your appreciation, and you should also make sure you don’t ask too often.

Add Them Everywhere

Customer testimonial videos can provide significant value across your entire marketing ecosystem, including:

Website: Displaying testimonials on your site is a great way to show off and share what others think about your product or service, and they can also help boost your search engine rankings because Google loves video content.

Social media: Use these videos on places like Facebook, Twitter, Instagram, and more to engage with your target audience and share actual results that you’re experiencing from your products or services.

Email marketing: Add testimonials into the footer of any email marketing campaigns to get them into customers’ inboxes regularly and thus give you a chance for more conversions.

Direct mail: Showcase how customers feel about your product or service by including them in direct mail marketing materials such as brochures and flyers so that when prospects open them up, they see it straight away.

Your employees: Hand out testimonial cards or DVDs at events and tradeshows to your employees so that they can share them with prospects and customers alike.

Create Different Types of Videos

You can create all kinds of videos with different styles, lengths, and formats. Here are just a few ideas:

Live testimonial videos: For these types of videos, you’d want to record someone on camera explaining their experience first-hand. Then you’ll edit the footage down into something short enough for people to watch online or on their mobile device on demand, then upload it directly to your website or via syndication networks that republish the videos automatically.

Screen capture testimonial videos: These are great because they don’t require to be on camera. You can use tools that track mouse movement, clicks, and typing behavior to illustrate what people are doing on your website.

Infographics with a voice-over: These videos have become increasingly popular as you can entertainingly present information while communicating with your prospect or customer.

Use Specific Language Customers Are Familiar With

People are susceptible to their language usage, so if possible, always ask your customers questions that they will find most familiar. For example, ask them how much time they spend with each child instead of how many children they have. Ask them how many days in a week they do X instead of asking them how many times they do X in a week. You want to make sure that you are building trust with your customer, so it’s essential to use the same language as your customer does, no matter what it is.

Involve at Least One Visual Element

You don’t have to film your customer testimonial videos with a camcorder, but at the very least, you should include a photo of the person being interviewed. It could be their headshot or just a picture of them from their Facebook profile, but there must be at least one visual element included in the video. The more visual something is, the better because viewers will connect that much better with the product or service you’re showcasing, which should also help improve conversions.

Make Sure They’re Professionally Recorded

Last but not least important, make sure that you always use professional or high-definition equipment to record your testimonial videos. This is because clients are often wary of “home-made” looking videos, and they should always be treated like any other video marketing campaign. For example, you’d want to make sure the audio quality was good and have minimal pixelation or motion blur for them to take what’s being said seriously.

Businesses have many benefits by using customer testimonial videos in their marketing campaigns. They allow you to connect with prospects and customers personally and build relationships based on trust. They make it easier to share content across social media, and they can give your business more exposure through syndication networks.

Login/Register access is temporary disabled