The legal profession is a largely unregulated industry, meaning that there are few barriers to entry for new firms. However, the competition is stiff, and it’s easy to get lost in the shuffle of larger law firms with higher budgets. To make your startup stand out from the pack, you need to know how to attract new potential clients! Here are 6 tips on how you can do just that.
Create a Website for Your Company
Your website is your first impression to those who may use your services, and it should also be aesthetically pleasing and easy to navigate. Be sure that all of your information is listed clearly and concisely. It’s preferable if you can make the site mobile-friendly as well! Post photos of your team members if you wish—this will give clients an idea of whom they’ll be working with.
Websites offer other benefits as well – you can post testimonials from former clients, which will give potential leads a sense of how you work. You could also provide resumes for your attorney staff to demonstrate that they have the necessary skills and expertise. Having a website is important for the professional consultants who are going to deal with marketing your law firm in the U.S. The website is the first step that the marketing company will take when they are hired to increase the visibility of the law firm.
Get on Social Media Platforms
Almost everyone is on social media these days, so it’s a great way to reach out to potential clients. Be sure to post interesting and engaging content that will capture the attention of your target audience. You should also use hashtags to help people find your posts.
You can also use social media to connect with other professionals in your field. This will allow you to build relationships and create partnerships that could lead to future business opportunities.
Take Out Ads in Publications
If you have the budget, take out ads in local publications. This is a great way to reach out to potential clients who may not be familiar with your firm. Be sure to include a catchy headline and some key points about what you offer.
Also, some potential customers are still not familiar with digital technology, and they are more likely to be attracted by an old-fashioned print advertisement. Depending on the age group of your target audience, you may need to consider taking out ads in magazines or newspapers.
Put Up Flyers in Local Businesses
Another great way to attract new leads is by putting up flyers in local businesses. This is a low-cost way to market your services and’s a great way to get in touch with like-minded professionals.
Putting up flyers has another added benefit—you may get referred leads from local businesses that are happy with your services. The more you can do to market your law firm, the more leads you’ll generate, and nothing beats the good old direct approach!
Showcase Your Work at Conferences and Workshops
If you speak at local conferences or offer workshops, then let your potential clients know! Put up flyers in the area or advertise on social media. This is a great opportunity to get some face time with new leads who may be interested in what you have to say.
You can also offer discounts to people who come out to see you speak—this will increase the chances of getting you into contact with future clients. Discounts and free samples always attract clients, and they will remember your name and your brand.
Leverage Your Network for Leads
Tap into your network of friends, family members, former co-workers, etc. for leads on potential clients. Just because you don’t have a big budget doesn’t mean that there aren’t other people out there who are willing to give business to small, local law firms instead of larger ones where they may not be known. They might appreciate the personal touch that you offer and the fact that you’re a local business.
This can come as a referral or even as a client who found you through word-of-mouth. Many law firms have actually started this way, and it’s an effective way to generate leads without having to spend any money on marketing.
You can attract new potential clients to your law firm with these 6 tips. The first tip is to create a website for your company, the second tip is to get on social media platforms. You can take out ads in publications, or put up flyers in local businesses. Showcasing your work at conferences and workshops, or leveraging your network for leads, are other ways to attract new potential clients to your law firm.
All of this will help you generate more leads for your business and offer affordable, quality services.