FinTech company Zytara has revealed plans to launch a digital banking platform and payment network for Millennial and Gen Z gamers and esports enthusiasts. Planned for early next year, Zytara will offer solutions for the gaming industry, which currently lacks a dedicated banking product. Market research firm Newzoo estimates that the global games market will generate revenues of $159.3B in 2020, a 9.3% YoY increase in an industry that is set to exceed 3 billion gamers by 2021.
Working with its bank partners, Zytara will offer an array of banking products and services, including a checking and savings account, a virtual and physical debit card and access to investing tools. The Zytara mobile app will offer unique features tailored to gamers and esports fans, including limited edition branded cards, integrated automated payments for online gaming tournaments, player-to-player (P2P) transfers, and easy-to-use parental controls.
“Esports may still be maturing but as the industry is growing in force and reach, it doesn’t have a dedicated and tailored to gamers banking and payment processing solution. With over 20% of global gamers aged under 18, and a market that continues to grow, a payment solution that also supports under 18 users is long overdue,” said Al Burgio, Founder and CEO at Zytara.
Zytara’s leadership team includes serial entrepreneurs and an array of talent from the financial, tech and gaming industries, including Founder and CEO Al Burgio, CTO Matt Mahvi, George Schmelzel, Chief Payments Officer of Zytara.