How a company for water treatment is taking sustainable steps to become climate neutral:

An accumulating number of companies are taking responsibility towards incorporating a more sustainable approach to becoming CO-2 neutral. This is not an easy feat at all, but there is a company, today that is making impactful choices and changes to the way that they will approach their goal to become CO-2 neutral.

Established in 1996, Merus’s main objective is to provide a solution for cleaner water by producing The Merus ring. The purpose behind the idea of an alternative to a water softener is to remove bad substances from your water pipes such as limescale, rust, and biofilm in technical pipelines and systems. The unique aspect of this product is instead of using chemistry to soften water, they use physics.

By using technology and science instead of chemicals that may disrupt the environment, they already took a major step towards becoming climate neutral. However, the CEO of Merus decided that although they already sell a very sustainable product, more steps will be put into place for Merus to reach Co-2 neutrality as a company.

At the end of 2019, they started working on measures that Merus can take to work in a climate-neutral way.

Steps that Merus put into place already:

  • Sustainable travel:

Instead of traveling by plane, they travel by train. 

When you take the train, you’ll cut CO-2 by half compared to a plane. A single flight produces three tons of carbon dioxide per passenger, however, the amount goes up drastically when the plane is nearly empty.

  • Sustainable packaging:

By changing their packing material and trying to cut down on their plastic usage.

Sustainable packaging is an essential step to take as it reduces the ecological footprint of all the stages in a product’s life cycle. This helps both the producer and the consumer in reducing their environmental impact.

  • Digitizing their promotional materials

They reduce their paper usage by sending brochures and invoices online.

By reducing your usage of paper, you are helping in the prevention of cutting down trees and eliminates the energy that is used to convert a tree into a piece of paper. By using less paper, it also helps reduce the amount of waste your office produces and lessens the amount of material your office sends to landfills.

These resourceful yet effective methods are only the beginning steps to becoming carbon neutral and it is a great start and a good example of where to begin with your journey on becoming carbon neutral. Moving forward, they are implementing more measures and steps to become carbon neutral.

How your business can begin with an approach to become carbon neutral:

For a start, you can follow three steps:

1. Measure:

To become a carbon-neutral company, you will have to look at your complete operation, including your supply chain. By identifying and measuring your carbon footprint you can begin to resolve your annual CO-2 emissions and where they arise so there is a full understanding of your footprint. 

2. Reduce:

Once you have a full understanding of your footprint, you can then see where reductions need to be made. In-house impacts can be easier to decrease through implementing a more efficient operation, technology, and streamlining processes. As for the supply chain, it may be more complicated to reduce and it may require you to switch to a greener supplier. Apple is a great example of switching suppliers.

3. Offset:

Decreasing emissions to zero may not be possible all at once for most businesses. However, by any means, it is not a reason to stop.

In situations like these, businesses can still find other ways to neutralize CO-2 through other projects. 

Some examples are: 

  • Supporting renewable energy generation
  • Planting or protecting forests 
  • To replace wood or fossil fuel stoves and heaters in economically depressed areas with cleaner options

Best practices to build your business toward becoming carbon neutral:

  • Reduce, reuse, recycle – There is no doubt that this is a common phrase when it comes to beginning your journey into becoming greener and carbon neutral. This phrase should be applied to every facet of your business from packaging to office supplies to operations and supply chains.
  • Use sustainable web hosting services – Hosting services are invisible fossil fuel consumers. Unless you are hosting your site yourself, your website likely loves on a data server in a warehouse that is running on fossil fuels. Data servers require massive amounts of energy because they need to be powered on and kept cool at all times. There are several certified sustainable hosting members to choose from such as CanvasHost and Sustainable Hosting.
  • Employ fairtrade – The least carbon-intensive option is the one that has traveled the least miles, but the reality is that international trade is not planning on stopping in consideration of climate change. This is where fairtrade helps. Smallholder farmers in developing countries are heavily affected by climate change, fairtrade organizations are here to equip farmers with the tools and resources to adapt to and combat climate change, such as developing nutrient-rich soils and investing in reforestation projects.
  • Cultivate yourself, your staff, and your customers – Most people rarely, if not ever talk about climate change because they feel like they don’t know enough, are overwhelmed, or find it scary. All of this can be solved by educating and incorporating civil conversations around the topic. Through company practices and policies around sustainability, your business can promote healthy dialogue among your employees. Showcasing your awareness towards climate change and becoming carbon neutral, you also make your customers aware of tactics that they can use to cut down on emissions as well.

Use your business’s voice to become a catalyst for change, studies have shown that consumers are more willing to spend and invest in a business that shares and shows transparency toward climate change and how to combat it. Every change can make the biggest difference in combating climate change and using your brand voice to teach and influence will go a long way.

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