How to be a Great Keynote Speaker

Not everyone is qualified to give great speeches in public. Within the wide spectrum of speakers who decide to enter this peculiar speech scenario, it’s easy to find the difference between keynote speakers and beginners. There is a widespread belief that tends to simplify the role of successful speakers, and it is said that having something to say is more than enough. However, it’s a bit more complex than that. 

Differences between professional and novice speakers

The first warning that points out inexperience in this field is the percentage of time the speaker dedicates to reading his speech. As a general rule, devoting more than 40% to this breaks the connection with the forum, also leaving a feeling of rigidity and unnaturalness. A true professional prepares his speech at home and then transmits it to the audience naturally. 

Similarly, the staging prior to the speech is fundamental in order to gain attention. It is important to take into account that the oratory begins before the speech itself, so providing dashes of security, disposition and authority in the gestures makes the difference with respect to the novice.

Zero tolerance for the unexpected differentiator. The experienced rapporteur has the ability to calmly overcome any interruptions that may occur in the room, whether in the form of noise or uncomfortable questions. Not behaving like a robotic agent always scores points.

If we add to all this the fact that the person who starts out in this communicative territory maintains an absolute terror in the face of silence, we would already have his profile well defined. And since we are interested in getting away from these beginners features; here are some tips to achieve a successful talk:

A mix of practice and empathy

Leaving space for improvisation is not incompatible with bringing a well-learned message into the room. The starting point is to always seek mastery on subject so that the talk can be fruitful, but this is something that can only be achieved through practice. Studying at home in detail will give you the added value that you will feel confident when speaking. However, this is not enough: it is obviously essential to put yourself in the other person’s shoes and think about what might really interest them.

The value of image

One of the greatest resources is to turn the speech into a communication device that is as visual as possible. To achieve this there are multiple computer tools that you can use to combine your message with images. This is an enriching element that, when well synchronized, helps to shape the text gaining more attention from the audience.

Time is money

Although it may sound like a cliché, conveying a good speech does not depend in most cases on how long it is, but on its quality. In this sense, when time is limited (it is always limited) it is advisable to focus on turning the topic into a mixture of stories and information. This, developed to the right extent so as not to be boring, is always better digested from the other side.

Out of corsets

Naturalness in communication helps to strengthen the connection with the public. That is why it is important to maintain a predisposition away from following a script to the letter that doesn’t admit concessions. One way of making this easier is to use flash cards instead of sticking to the text in its entirety.

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