Before now, businesses and companies relied heavily on human inputs to keep track, organize, and manage customer information. This was cumbersome, especially for companies with large clients. The workers could spend days or even weeks trying to ensure that they keep track of their clients and engage in other strenuous acts to attract prospective customers and convert sales.
Technology seems to have mitigated these issues, minimizing the burden on the shoulders of employees. Still, some technological tools have proven to be more useful than others for customer relationships. An example of such a tool is CRM software (Customer Relationship Management).
Keeping customers satisfied is the main goal of every business. An adequately deployed CRM software can become an immense tool to any business, as it tracks and manages all communications with customers and prospects. It aims to improve customer-business relationships, manage all the documents, and flag opportunities that businesses can capitalize on for revenue generation.
CRM software is not only for large-scale businesses any longer. Small and medium businesses can also leverage this technology to streamline processes and improve customer service. However, the complication here for SMBs is choosing the best CRM. We will be looking at two widely used software – Pipedrive and HubSpot.
Pipedrive is an easy-to-use, cost-effective and scalable CRM software that offers sales automation, communication tracking, email marketing, etc. It’s designed to streamline sales processes using visual pipelines. In essence, it helps businesses to visualize their sales channels to get more work done. Hence, the name Pipedrive.
Pipedrive was co-founded in 2010 by Timo Rein, Urmas Purde, Martin Henk, Ragnar Sass, and Martin Tajur. However, the original idea came from Timo Rein and Urmas Purde, who were actually salespersons. The CRM software was created to cater to the needs of people selling. So, you can say it was created by salespeople for salespeople.
This CRM software allows teams to tailor reporting dashboards to suit their preference for easier understanding and analysis. Businesses that need to create visual pipelines can leverage this software to achieve their aim. As previously mentioned, Pipedrive can be used for email marketing alongside email tracking and bulk sending. The CRM includes features that can be used to manage email effectively.
Pricing is divided into four paid monthly plans per user namely; Essential, Advanced, Professional, Enterprise. Enterprise is the highest paid plan, while Essential is the basic plan. Each plan differs in feature offerings, although all plans offer 24/7 customer support, visual dashboards, contact, lead, and deal management, Mobile apps integration, etc.
Pros of Pipedrive
- It’s easy to import data, use, and customize.
- Creates visualization of sales pipelines
- 24/7 email chat support
- Offers email management
- 24/7 support
Cons of Pipedrive
- No free plan offering, although customers are given a 14-day free trial to explore the features.
- Call support is limited to the Enterprise plan.
HubSpot CRM is another powerful solution for businesses. Its intuitiveness and ease of use are some of the great benefits of this CRM software, which is why it’s one of the best for small and medium businesses.
One of the standouts of HubSpot is its free plan, which makes it convenient for small businesses to access. With the free plan, you can manage new leads, track customers, create and send emails, and utilize the various tools on the platform to improve sales processes. You can also customize the dashboard for more effective reporting.
HubSpot is divided into three plans – Starter, Professional, and Enterprise. Although HubSpot offers a free plan, especially for small and new businesses, there’s limited customer support and features, such as workflow automation. Also, upgrading to subsequent plans is somewhat expensive.
Pros of HubSpot
- It’s easy to get started
- Simple and intuitive user interface
- Allows third-party app integrations
- Offers a free plan
Cons of HubSpot
- Limited customer support and features for the free plan
- The premium plans are pricey.
Pipedrive Vs. HubSpot: Final Verdict
Pipedrive and HubSpot are, no doubt, among the best CRM tools for businesses. While both software are easy to use, they differ in certain areas, especially pricing.
Pipedrive may not have the forever free plan as HubSpot, but they offer you all the features at a reasonably lower cost than HubSpot. Additionally, the basic plan has unlimited customer support, which HubSpot only offers in the highest plan.
Mobile capability is another big plus for Pipedrive. In today’s competitive world, you have got to have access to everything at your fingertips. Pipedrive has a mobile version, which can be downloaded on the Apple store and Google Playstore. Pipedrive allows businesses to scale in a smart way.
Small businesses may likely go for HubSpot due to its forever-free plan. However, in terms of value and product offerings, Pipedrive is the go-to tool. It’s flexible and offers the level of integrations that HubSpot can’t offer in its lower plans. Small and Medium-scale businesses need a tool that’s scalable and offers workflow automation at a good price. Therefore, Pipedrive is the best CRM for SMBs.