The 3 Types of Cold Emails That Get Responses — With Examples

Cold emails can be more convincing and get more responses than cold calls.

If you’ve been considering using cold emails to grow your business, now is the time to get started and consider a cold email service. Though many businesses don’t consider cold email campaigns as an important sales tool, they are missing out on a valuable resource.

Many who approach cold emails are unsure they’ll get a response or are worried that their emails will go unopened. Luckily, there are a few ways that you can increase your chances of getting a positive response from your cold emails. Let’s get into some of the cold email strategies you can use to maximize your response rate. Here are the 3 best types of cold emails you can use as a sales tool: 

The Introduction Email

If your company is using a cold email strategy for the very first time, an introduction email is a good place to start

Introduction emails are a great way to get your name in your target audience’s minds.

When you are reaching out to a prospective customer for the first time via cold email, the best thing you can do to get started is introduce yourself. The key to a good introduction via email is not to try to sell or propose any offers in the introduction. It is best to preface any future emails with your introduction, so at least your audience will have an idea of who you are and what your company does. Let’s look at an example of an excellent cold email introduction:

Hey James,

I am writing to you today to introduce myself and my company. The purpose of my email is to connect with others working in a similar field.

My company, [Blank Enterprises], specializes in your industry. I have kept an eye on your company and have long admired your strategy. If you would like to connect with me via Twitter, Facebook, and LinkedIn, please don’t hesitate to reach out. I hope that this email finds you well. 

Thank you for your time and I look forward to meeting you in the future.


Your Name

Your Company

What should you expect as a response from this type of email? If you get a response, social media connection, or any other type of interaction — congratulations your introductory cold email is a success!

The Hard Sell

Once you’ve introduced yourself, it’s now time to move on to more persuasive sales techniques

Think of your hard sell email as an in person sales pitch.

A hard sell email is exactly what it sounds like — you are trying to get the recipient to make a purchase from your company. It is usually a good idea not to lead with this type of email, otherwise your email might be perceived as spam. When you choose to go the hard sell route, you shouldn’t expect your email to get a 100% response rate. It is important to remember that hard sell emails can provoke different responses so you should use them wisely. Here is a good example of a hard sell email.

Hey James,

Is your business ready to grow their digital marketing presence? With a professionally designed website, social media content, and SEO optimization, you can take your online sales to a new level.

Though we know your business already has a great site, we can help your company to further optimize your digital presence and increase conversions. Our goal is to help your company achieve your goals.

If you are interested in help with your digital marketing, feel free to reach out to us with any questions. Our case studies along with our proven client success speak for themselves.

Thank you for your time,

Your Name

Your Company

If this is too direct for you or for your business, that’s okay! Next, we’re going to look at a more indirect approach to cold emails, while still aiming to entice your audience.

The Soft Sell

A soft sell approach is a good way to introduce yourself and your company without being too direct or too vague

Soft sell emails take a more friendly and passive approach as opposed to hard sell emails.

A hard sell approach may be too much for your business and your prospective clients. That’s where the “soft sell” approach comes in. Imagine you are meeting a potential client in person — you wouldn’t dive right into the sales pitch. On the other hand, you wouldn’t introduce yourself without talking a little bit about the services your company offers. To give you a bit of a better idea of how you should start your soft sell email let’s take a look at another example:

Hey John,

As the marketing coordinator for [Blank Enterprises], I am reaching out to other fellow industry leaders who can help us better our services for our clients.

We specialize in digital marketing, social media, and SEO services — all of which your company is doing very well.

Should you have any need for our services or are looking for help strategizing, feel free to reach out to us. 

I know that your company is busy working hard, so I won’t take up any more of your time. Thank you for listening.


Your Name

Your Company

If you’re not completely set on either an introduction email or a hard sell email, you can try a soft sell email to split the difference. Just like hard emails, soft emails are not  likely to garner 100% positive responses, but it will get your name out there for your target audience. In some ways, a soft sell email is a way to introduce your company and begin a subtle sales pitch. 

If you find a soft sell email that works, you can use this to start the conversation. A soft sell email will eventually lead you into a situation where you are more comfortable asking for the sale. Try it out in your email campaign and see if it works.

Using these three methods, you can gauge which approach will work best for your company. Remember to grab your audience’s attention and write compelling copy that doesn’t read as spam. Once you’ve done that, the last step is to find a mass email client to get your campaign started!

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