What is ‘Software as a Service’?

Software as a Service (SaaS) is a cloud-based service which is accessed by using a web browser (MacOS Safari, Microsoft Edge, Google Chrome, Mozilla Firefox). The main benefit of this business model is that no external application is needed to be downloaded or installed.

There are many types of SaaS applications, some of which are listed as follows.

  • Website Hosting

This type of SaaS application hosts the company’s website and handles all the backend functions to maintain its online services for its company’s customers.

  • Project Management

Many SaaS companies offer online tools that can aid and assist in management from beginning to end. Some of the project management features are bug tracking, generating tickets, online live chat platforms, budgeting costs and management, generating reports, creating templates, sharing documents and workflow management.

  • Data Management

This type of SaaS application offers online tools relating to data management which enables companies to collect, analyze, identify and strategize their customer data. This data is securely encrypted and can be used to pinpoint any bottlenecks or flaws in their application.

  • Invoicing and Accounting

This type of SaaS application is specifically designed to record, maintain and generate invoices, billing protocols and accounting procedures of a company. These SaaS accounting applications come as a full fledged accounting service capable of handling every aspect related to accounting for a company.

  • Human Resources

Many SaaS companies have tools relating to Human Resource management, these can track all employee details such as employee work hours, scheduling tasks, payroll management and recruitment. Nowadays, companies operate across the globe, by using this SaaS application, the Human Resource department can largely benefit from the services of using a centralized database which makes access to employee information much easier.

  • Enterprise Resource Planning (ERP)

Enterprise Resource Planning is an SaaS application that allows companies to store, inventorize, manage, interpret and organize data which is generated from the other functions of the company. By using an ERP software application, you can track raw materials, money trail, purchase orders, and production efficiency. This data is obtained from the company’s other various departments.

  • Customer Resource Management (CRM)

This is a type of Software as a Service, Customer Resource Management can be used for companies to manage their customer details and sale history. This way they can precisely track product sales and maintain a healthy relationship between them and their customer base.


A Few Examples of SaaS Companies

If you are looking to use SaaS applications to enhance business growth, you can try some of the examples listed below.


NetSuite was one of the first SaaS vendors, they have thousands of users spread across 200 countries. Their biggest selling feature is a cloud based Enterprise Resource Planning platform. The main components of ERP are listed below.

  • Global Accounting and Consolidation
  • Financial Reporting and Analytics
  • Financial and Billing Management

Apart from the above ERP features, NetSuite also offers its companies with the following.

  • Revenue Recognition Management
  • Human Capital Management
  • Cloud based Global Business Management
  • Business Intelligence and Analytics
  • Professional Automation Services
  • Customer Relationship Management (CRM)


Zendesk is known to be a premium cloud based customer service application. Mainly designed as an effective communication between the company and its customer base. Zendesk can be integrated in large scale as well as small scale businesses, it also has the ability to connect and support other productive applications such as Salesforce and Slack. Some of Zendesk’s most premium features are listed below.

  • Multi-channel support
  • Automated Workflow
  • Flexible Ticket management
  • Advanced Analytics
  • Mobile support
  • Efficient Reporting

What is GoToMeeting?

GoToMeeting has made it possible to connect and coordinate online meetings with clients across various geographic locations. Before GoToMeetings and other similar web services, it was much harder for companies to interact with their workers located on the other side of the world, the logistics and technical challenge was somewhat of a nightmare especially before deadlines.

GoToMeeting is one of the most preferred video conferencing services which was acquired from Citrix by LogMeIn in January 2017. They have features that allow clients to screen share crucial information, conduct demos and even comes with the ability to remotely carry out troubleshooting, if needed.


What are the GoToMeeting Packages?

GoToMeeting has 3 different pricing tiers depending on what features your company requires. These pricing tiers are listed below.

  • GoToMeeting Starter

This starter pack begins at 14 dollars per month and is billed annually. With this option, you can get support for up to 10 participants.

  • GoToMeeting Pro

The next upgrade from the starter variant begins at 29 dollars per month and is billed annually. With the GoToMeeting Pro, you can get support for up to 150 participants.

  • GoToMeeting Plus

The top tier option that GoToMeeting offers begins at 39 dollars per month and is also billed annually. With this variant, you can support up to 250 participants on a call.

Apart from the 3 listed above, there is a free version of GoToMeeting which you can use to see if this application is right for your business requirements. However, this option offers limited features for up to 50 participants and comes with a 14 day trial period which does not need a credit card to sign up. Another feature which goes unnoticed, if you purchase the services of GoToMeeting and find it unwieldy due to its complex layout, you can avail a refund which is offered for a period of 60 days from the date of purchase.

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