What is the Canadian Market Like for Reseller Hosting?

Reseller hosting is a growing business that you can start using only a small investment. The way it works is you purchase hosting services wholesale from a hosting provider, divide up the hosting into packages, and sell these packages to clients. The number of cPanel accounts, bandwidth, and storage that you purchase will determine how many clients you can serve.

A study by Market Research Future reported that the web hosting industry had experienced a growth of over 16% in the last year. Additionally, this industry currently generates around $154 billion (USD) every year. What this means is that the demand for hosting services is growing. Consequently, there are plenty of opportunities for reseller hosting.

How to do Reseller Hosting

  • Offer versatile plans that cater to the needs of different types of clients. For instance, you should have a basic package for smaller businesses and a medium package for medium-sized companies, and so forth.
  • Provide a price that’s competitive with other hosting providers. Calculate your expenses and offer the lowest price possible. This will encourage people to choose you over a competitor.
  • Build trust with your clients by publicizing your offers and policies. Transparency is the best way to build trust, so make sure your clients are aware of all your hosting guidelines. 
  • Offer a reliable service. When shopping for a wholesale hosting provider, make sure you choose one with 99.9% uptime. This will ensure that your clients’ sites remain up and running at all times.
  • Provide 24/7/365 support. To keep clients happy, you need to make support available at all times. Otherwise, they will find someone else to host their site.

Focusing your Reselling Efforts

Researchers agree that North Americans are driving the demand for web hosting. As a result, there is a lot of competition in the market. Therefore, you must focus your efforts on this market segment rather than trying to conquer all of it.

Reseller hosting in Canada offers you a unique opportunity. There are a number of data centers in Canada, so offering Canadians local hosting is easy. Plus, Canada has strict data privacy laws that protect the information stored on Canadian servers, so U.S.-based site owners may be interested in Canadian hosting as well. Additionally, website owners whose target audience is Canadian will benefit from higher search engine ranking by having their site hosted on a Canadian server. You may want to consider buying your wholesale hosting services from a Canadian hosting company for these reasons.

Features Your Reseller Hosting Should Have

When researching a wholesale hosting provider, you want to pay special attention to the features they offer with their reseller plans. Some features you may want to have included in your reseller hosting plan are:

  • White Labeling: a white label reseller account means that you can brand your hosting accounts with your own logo and colors.
  • A Site Builder: if you want to attract a wide variety of clients, you should have a site builder to facilitate website creation by customers of all expertise levels.
  • cPanels: cPanel is the most recommended user interface for hosting accounts. It lets you publish websites, manage domains, create email accounts, and organize your web files.
  • SSL certificates: to keep your user’s data secure, all your hosting accounts should have SSL certificates. This certificate also prevents hackers from creating a fake version of a site. Additionally, if your clients want to rank on Google’s results pages, they will need this certificate.

Final Thoughts on the Canadian Reseller Hosting Market

As a reseller, you need to realize that you can’t compete with the industry big-wigs. Instead, you’ll need to find a niche audience to target. The Canadian market is a good target because it offers a wealth of benefits to website owners. For instance, website owners who are concerned about their data privacy will want to host their site on a Canadian server because Canada has strict privacy laws.

Therefore if you buy your wholesale hosting from a provider with Canadian servers, you can offer hosting to businesses with privacy concerns. You can even further concentrate your marketing efforts by going after small businesses in the U.S. This will further increase your chances of success at reseller hosting.

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