CMS Magento for eCommerce projects – pros and cons
Online sales are now growing more rapidly than ever before. The reasons for the rapid popularity of trading web resources lie both in the global situation and in the human factor. People quickly get used to comfort.
So, we have determined that an online store is needed to trade online. The second aspect is the choice of CMS for website development. The content management system is the fundamental work of the future online store. And in order to choose it correctly, you need to decide on the scope of the project.
If you have a small online shop with 100-150 positions, it is quite possible to get by with a cloud builder or use WordPress in conjunction with WooCommerce. Having identified its pros and cons, having analyzed the reviews of magento custom extension development and users about it, comparing it with other platforms, we will summarize whether it is profitable and advisable to use it for the development of eCommerce projects.
What is Magento?
It is an open source engine built on top of the Zend Framework and written in PHP with MySQL. Its functioning is provided by the UNIX operating system. An online store on Magento captivates users with its attractiveness and simplicity, and developers – with its flexibility and functionality.
Let’s supplement the answer to the question “Magento – what is it?” a little historical background. This CMS was magento custom extension development in 2007 by Varien, later magento enterprise agency renamed Magento, and its release took place on March 31, 2008.
In 2011, the system was bought by the eBay corporation. 5 years after its release, in February 2013, according to Alexa statistics, Magento has become the most popular platform for building online stores. In 2015, it was acquired by the investment company Permira. Now this system is wholly owned by the Adobe corporation.
On CMS Magento, development is carried out initially with an emphasis on e-commerce. This is also emphasized by the functionality of the engine, among which we note:
– A wide range of marketing and analytics tools to increase sales and build audience loyalty, including mailing list management.
– Adaptation to the requirements of popular search engines, friendliness to SEO promotion.
– A variety of payment and delivery modules for products purchased in the store, which are available both on a paid and free basis.
– Multilingual, adaptability for mobile devices, multicurrency, availability of managing multiple resources from a single center.
– Multifunctional buyer’s personal account, extensive user options: rating, reviews, wishlists, favorites, etc.
Magento custom functionality and extensions
As mentioned earlier, there is no platform that matches all ootb’s functionality. Magento custom extension development functions from scratch is costly, and your best bet is to look for an extension that can do at least 40-50% of the work and also provides customization options. It is also important to consider the following when looking for extensions.
How reliable is the extension in terms of security, performance, etc.?
There is hardly a business that could only use an e-commerce platform to carry out all business transactions. Magento enterprise agency usually have legacy corporate systems to handle various operations like order management, inventory, marketing, and more. The Magento technology connector community is vast, and most technology applications have connectors.
Companies can benefit significantly by using an off-the-shelf connector than by performing custom integrations from scratch. Connectors may not fit all ootb business scenarios, but they can be used as a baseline for building add-ins to meet business needs.